Case studies are a great resource as they display proof with “understandable and actionable outcomes”.
This piece says brands should offer their case studies to other websites which publish relevant content. Case studies not only make the content more credible but can also help in the organic growth of backlinks.
However, organisations should ensure that the case study is on a unique topic or offers a unique experience. Marketers can also create their own blog to provide resources to readers and enable guest posting options for earning more backlinks for reference.
The author suggests brands can look out for links which direct to websites or posts that no longer exist. Organisations can request the hosts of such posts to replace broken links with their link containing relevant content.
[6 minute read]