Google’s new metric will help marketers efficiently track mobile conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2019, 12:28 PM UTC

The California-based company has published a step-tutorial on its blog to help brands set up the metric.

Google has introduced a new conversion metric called Relative Mobile Conversion Rate. First discussed in 2018, this recently launched metric will give brands a ratio of desktop versus mobile conversion rates.

This piece states that this metric reveals gaps in mobile performance and will also provide an accurate reflection of conversion rates over time. A cited Google blog states that this is a crucial metric to monitor conversion rates.

The metric may indicate that there are “latent performance improvements if the mobile version is experiencing significantly fewer conversions than the desktop version.” However, the tech giant also stated that the mobile version will experience fewer conversions than the desktop as a greater percentage of mobile users are in the research phase.

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