Lack of an AI-driven strategy is leading to disconnected customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 22, 2019, 12:56 PM UTC

Four out of 10 survey respondents said they would pay 20% more for tailored and dynamic customer experience.

According to an Oracle survey, although 57% of consumers are willing to share personal data with brands for personalised experiences, only 15% of them believe that brands could deliver the same. This piece says that the lack of an AI-driven data strategy results in disconnected customer experiences.

The article suggests marketers should unify their customer data to understand and influence their purchasing decision. Marketers must organise their data so that it can be modelled by the AI to reflect the characteristics of successful leads.

Customer intelligence platforms provide brands with the infrastructure they need to gain a competitive edge. Using these platforms enables marketers to make product or service recommendations to customers in the exact moment they are likely to make that purchase.

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