Artificial intelligence allows brands to glean insights from consumer feedback

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2019, 12:57 PM UTC

According to Gartner research, 80% of marketing leaders consider consumer experience as the main area for competition.

This piece says AI-driven insights on consumer reviews can help brands improve their consumer experience through prompt resolution and help retain them. Using artificial intelligence in customer feedback allows brands to create effective marketing campaigns from the insights provided by consumer reviews.

AI can further measure and analyse customer feedback and automatically cross-reference with other sources like social media, to create a detailed analysis of customer behaviour. This article says that the ability of AI to make correlations between user-profiles and their persona allows brands to provide relevant solutions for consumers.

The author contends that investing in AI for consumer feedback can yield highly detailed analysis of engagement rates on social media posts. Integrating AI feedback format allows marketers to increase their ROI while transforming their consumer experience.

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