LinkedIn introduces Audience Engagement to LinkedIn Partner Program

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2019, 12:49 PM UTC

It will enable customers and clients to discover new audiences, understand types of content and a brand’s content performance against industry benchmarks.

LinkedIn has added a new element to its API program to help brands get insights on audience engagement. It will enable third-party partners to shed light on key topics of focus to improve LinkedIn campaigns.

Newly launched Audience Engagement will allow brands to discover new audiences, understand carious types of content and view the performance of their own content and how it compares against industry benchmarks. Based on the insights, offered by third-party partners, marketers can optimise their targeting and content strategy.

To be able to use the insights, brands would need to work with an approved LinkedIn partner. The article further adds that the insights are aggregated “that do not identify our members.”

Read the original article

[2 minute read]