Companies should be honest about their flaws and mistakes to earn consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 09, 2019, 3:49 AM UTC

As a brand, sharing vulnerabilities can build brand reputation.

This article suggests practices to build brand transparency and a reliable brand image. To develop consumer trust, brands should not be in denial about their mistakes and flaws. Sharing their vulnerabilities can help build brand reputation and consumer trust.

This also prevents consumers turning suspicious of companies. They should analyse website reviews and social media to determine popular product complaints and address them publicly.

Businesses must keep their potential consumers informed on how they handle their data by making data policies user-friendly and accessible. They could also assure their customers that their privacy and preferences are the brand’s priority.

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[4 minute read]