Aki Technologies surveyed 1,500 US adults that had an income of at least $25,000.
The study reveals that a mobile advert matching a viewer’s general interest can stand out against say, a location-based ad. Noticeability of ads also depends on factors like mood and current activity of the viewer, among others.
32% of respondents notice a mobile in-app ad when it matches their current activity. An ad must match an audience’s mood for 33% of participants, for it to be noticed. 29% of users report an improvement in noticeability when an ad matches the theme of the app content being viewed.
Additionally, 63% of consumers don’t see much difference in the quality of ads between paid apps and free apps. Another 63% of consumers agree that ads from free and paid apps are equally relevant.
[2 minute read]