Pinterest sees a 30% year-over-year increase in monthly active users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2019, 3:10 AM UTC

The platform’s user count is now comparable to that of Twitter’s.

Pinterest has reported that it now has 300 million monthly active users, a 30% year-over-year hike from 2018. The article provides that Twitter’s mDAU improved 14% year-over-year, while Snapchat’s DAU went up by 8% year-over-year.

Pinterest has also shared that its Average Revenue Per User (ARPU) in the US grew 41%. On this front, Snapchat’s ARPU stands at 42%. The piece cites a research which revealed that 90% of weekly Pinners use Pinterest to make purchase decisions, more than any other social media platform.

Pinterest posted a 62% year-over-year increase in revenue, bringing it to $261 million for the quarter. Ben Silbermann, CEO at Pinterest highlighted that the platform will bring in more video content into Pinterest feeds to increase engagement, as it goes along evolving business tools.

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