B2B marketing strategies can be optimised by targeting people with unique content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2019, 5:26 PM UTC

Creating online business groups can improve the customer-brand engagement rate.

This piece recommends that B2B marketers should establish themselves as forward-thinkers by creating unique content which can be entertaining, humorous or contrarian. Companies should avoid generic posts and only share unique content to get traction on social media.

Delivering the right message to the right people through social targeting can help drive leads for an organisation. The author suggests that marketers can amplify their ads by using platforms like LinkedIn’s Matched Audiences and Facebook Custom Audiences. Companies can also use Quora ads, but they should “avoid old-school gated content”.

To build a long-term relationship with the B2B customers, brands can foster a community which can interest and engage like-minded professionals. This article states that Facebook groups can be a useful tool to build such a community.

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