Google settles with FTC over claims that YouTube mishandled children’s data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2019, 5:15 PM UTC

YouTube might completely ban ads from children’s content after the FTC fine.

Google is paying a multimillion fine to settle a Federal Trade Commission (FTC) investigation into YouTube’s alleged mishandling of children’s data. The settlement ends the FTC’s investigation into YouTube’s violation of the Children’s Online Privacy Protection Act (COPPA).

The continuous advancement in technology has led regulators to be more stringent about digital media consumption and protecting children online. This piece contends that FTC’s probe into YouTube also indicates that regulators are keeping a close eye at digital media practices and are willing to fine large players.

The regulatory body last week also opened a commenting period for people to share their thoughts on the updates on COPPA to support changing technology. FTC Chairman Joe Simons said, “In light of rapid technological changes that impact the online children’s marketplace, we must ensure COPPA remains effective."

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