Businesses can use Quora to establish their brand authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2019, 2:38 AM UTC

The platform could also be used to gather ideas for blog posts.

This article explains how Quora can be used for marketing. The piece cites Quantcast data which found that Quora reaches over 327,000 people per month in the US. The platform can be used to generate content ideas, for content creation and to establish brand authority.

Marketers can use Quora to know what questions people are asking about a particular industry. To get involved with the platform’s community, brands must identify questions they can answer meaningfully, perhaps supporting them with relevant statistics, sources and references.

This helps build a company’s image as an authority on a particular topic. Tracking what people on Quora are talking about can help marketers get some inspiration for their company’s blog content. The platform is also useful for validating an idea.

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