A report found that young consumers (16 to 34 year olds) feel most positive towards cinema advertising among other audiovisual formats.
A Digital Cinema Media (DCM) study revealed a 12% increase in year-on-year cinema adspend in the first half of 2019. This year is expected to be a “record-breaking year for advertising revenue on the big screen”.
DCM is responsible for selling 82% of cinema ads in the UK. Also, young customers feel that cinema offers them “premium, trusted, quality content in a high-attention environment”. The 16 to 34 years old age group accounts for nearly half of all cinema tickets sold each year.
This article cites a report from Credos which focused on trust in advertising. Released at the Cinema Media Showcase, an event hosted by DCM, it found that people’s trust in advertising is impacted if they are bombarded by irrelevant and intrusive ads.
[2 minute read]