Brands can use ad customizers to provide the most relevant ads based on search queries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 19, 2019, 12:33 PM UTC

Google Ads offers ad customizer data template to guide marketers, but they should try different customizers to know what suits them best.

This piece states that marketers can use ad customizers to manage ad copies at scale and show the most relevant and contextual ads to searchers. The learnings from there can also aid brands to customise their static ads for improved performance.

Ad customizers allow for location-based targeting and can update an ad based on the location of the searcher or the location they are interested in. It further lets companies tailor ads based on numerous factors like business data and product type, among others.

The author further suggests adding a real-time event countdown in Google ads to improve conversion rate and volume. These ads are useful to create a sense of urgency around sales and deadlines.

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