Referral marketing allows brands to acquire customers through word-of-mouth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 18, 2019, 7:37 AM UTC

The right customer acquisition channel can help companies grow beyond their current set of audiences.

This piece says that brands can increase their revenues and expand their consumer base through the right customer acquisition channels. The article cites a Nielsen research which found that word-of-mouth referral programs are influential forms of marketing. Referral programs are cost effective, lucrative to repeat customers and useful for building consumer loyalty.

Creating content with well researched keywords attracts traffic from potential customers to the websites. SEO helps pull in passive, organic and evergreen traffic helping brands acquire new consumers.

The author notes that traditional media like print, TV ads and direct mails are still useful channels of customer acquisition. Marketers can also consider building an online audience, using paid advertising, email marketing among other measures to acquire customers.

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[20 minute read]