Brands can replace high-definition pictures with smaller images to improve website load time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2019, 7:27 AM UTC

WordPress plugin WP is an effective tool to compress images automatically.

For businesses wanting to compete online, its website speed is what they should be concerned about. If a site takes more than a few seconds to load, its website ranking and bounce rate can suffer. The author suggests some strategies to improve load time.

Brands could replace the high-definition pictures that slow a site’s loading time with much smaller, faster loading images. Businesses can also use an aesthetically simple, unadorned theme with a fast load time.

To be able to maximise the page layout, companies could display portions of a post rather than the full content. This can make the length of the homepage shorter. The article also suggests removing any unrequired widgets and plugins to improve site speed.

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