Marketers can use video, hashtags in tweets to improve engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 11, 2019, 10:33 AM UTC

They could utilise GIFs to showcase brand personality.

This article lists ways in which brands can boost engagement on Twitter. The author suggests using an image to go with a tweet as it can potentially increase retweets by 150%. Video content is another way to grab user attention.

The piece notes that mindful usage of hashtags in tweets can improve visibility of a brand’s Twitter content. A Buffer study cited found that engagement improves by 21% for tweets that use one or two hashtags. However, using two hashtags can push engagement down by 17%.

Sharing evergreen and the most consumer-relevant content as a pinned tweet can increase likes, retweets, link clicks and even generate conversations. Appropriate use of GIFs is useful for showcasing the brand’s personality and adding emotion to tweets.

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