They could utilise GIFs to showcase brand personality.
This article lists ways in which brands can boost engagement on Twitter. The author suggests using an image to go with a tweet as it can potentially increase retweets by 150%. Video content is another way to grab user attention.
The piece notes that mindful usage of hashtags in tweets can improve visibility of a brand’s Twitter content. A Buffer study cited found that engagement improves by 21% for tweets that use one or two hashtags. However, using two hashtags can push engagement down by 17%.
Sharing evergreen and the most consumer-relevant content as a pinned tweet can increase likes, retweets, link clicks and even generate conversations. Appropriate use of GIFs is useful for showcasing the brand’s personality and adding emotion to tweets.
[8 minute read]