Intersection of ABM and influencer marketing can improve the efficiency of B2B marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2019, 3:25 PM UTC

While ABM helps understanding consumers clearly, influencer marketing is the most effective way to engage them.

This piece argues that together account-based marketing and influencer marketing can unfold the full potential of B2B marketing strategies. It can help marketers gain “development of powerful assets” and as well “influence their collaborators” in one step.

This form of marketing can guide brands to identify specific companies that they want as their consumers. Pairing ABM with influencer marketing can provide brands with additional credible voices to reach out to those exact consumers. 

The author contends that this partnership can not only help B2B marketers gain visibility among busy decision makers, but also drive engagement in their campaigns. But marketers should also choose influencers carefully and co-create content that resonates with the consumers.

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