Majority of people in the UK think brands use PR to deceive the public

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2019, 3:09 PM GMT+0

22% of those surveyed said that they believe PR generates ‘fake news’.

This article cites a study by Ginger Research, stating that 92% of people think PR is primarily used to deceive the public. The reports also say that an identical proportion feels that PR professionals’ “bend the truth”.

Majority of the people surveyed admitted to not knowing “what PR actually is”, while 64% of people think PR professionals have easy and glamorous jobs. 27% of people also believe that marketing and public relations are the exact same thing.

This piece cites PRCA Deputy Director General Matt Cartmell saying that PR professionals need to commit to the professional standards of the industry. He also mentioned that improper perceptions of the PR are often driven by “misrepresentation in the media and fictional characterisations in entertainment.”

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