New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Half of those surveyed follow businesses on social media to learn about new products and services.

Sprout Social surveyed 1,011 consumers and found that 50% of the respondents follow brands on social media to acquire information about services and products. And, 48% of respondents follow them to be entertained. 40% of consumers follow them to stay informed about company news.

The study also found that 56% of consumers unfollow brands on social media because of their substandard customer service, while 51% of consumers abandon them online if they provide irrelevant content. 43% are likely to unfollow a company online if they post ads in abundance.

The research highlights that 67% of consumers would like and comment on brand posts that entertain them. 55% of consumers are likely to share the posts on social media that entertain them.

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