Reciprocity can help businesses win over consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 17, 2019, 5:36 AM UTC

To do this, brands can offer lead magnets in exchange for consumer’s email.

This article suggests ways in which business can win over people by understanding consumer psychology and identifying the factors influencing purchase decisions. Brands can use reciprocity through guest blogging for other websites.

The reciprocity factor comes in when this content is shared by the site owners. Another measure suggested is to offer lead magnets such as ebooks in exchange for people’s emails. The author also recommends using social proof elements such as customer testimonials in ads or on the company website.

Businesses can also collaborate with industry experts for social media events. Using fear-of-missing-out (FOMO) as a marketing trigger can nudge consumers towards thinking about making a purchase for fear of missing out on a discount, a limited edition product or a holiday sale.

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