This can also help brands reach out to a wider audience.
Contributing content as a guest author to online publications can help companies build credibility in front of a wider audience. To leverage this content as part of the larger content strategy, the author recommends measuring the referral traffic being redirected to the company’s website and nurture those audiences for generating leads.
Backlinking to the brand’s website can also improve organic search traffic. Content producers could also visit the comments section of the article to respond to queries and comments.
Acknowledging and engaging with readers and people who have commented on or shared the article can help strengthen their relationship with potential customers. Marketers can also take a note of the article topics which are generating the newest leads as it may help them create future content and generate more leads.
[9 minute read]