OTT revenue in the US will grow to $23.7 billion by 2023

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 06, 2019, 5:20 AM UTC

This is an increase from $14.5 billion in 2018.

A PwC report projects that the total US OTT revenue will reach $23.7 billion by 2023 at a CAGR of 10.3%. In 2018, total US OTT revenue was $14.5 billion. The OTT findings and estimates in the report include subscription video-on-demand (SVOD) services and transactional VOD (TVOD) services.

In the next four years, US OTT revenue will increase at a CAGR of over 10%. The biggest contributor to OTT revenue increase in the US will be SVOD with a 12.3% annual growth to reach $17.8 billion by 2023.

From 2018-2023, worldwide OTT revenues will increase at CAGR 14% to hit $72.8 billion from $38.1 billion. In this period, global SVOD revenues will increase by 15% from $30.4 billion to 62 billion.

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