Influencers with fake followers can have a negative impact on brand image

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 16, 2019, 12:19 PM UTC

Credible Influencers with the same values as the brand can help in building customer loyalty.

Brands can build consumer trust by integrating collaboration and conversation into their marketing strategies by working directly with the influencers. But marketers should be aware of partnering with influencers who have a fake following as it can lead to losing credibility with the consumer.

Marketers can turn consumers into brand advocates by affiliating with trustworthy influencers, who can inspire consumers to promote their brands on social media. This piece says that brands should partner with influencers who have integrity and can create original content to build consumer trust.

The author says that marketers can increase engagement by showcasing behind the scenes of an influencer collaboration. Marketers should also use customer feedback as a learning opportunity for future campaigns.

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