Advertising on the medium remains valuable given its brand safe environment and consumer’s viewing habits.
This article notes linear TV’s ability to serve ads to a sizeable audience in the face of a fragmenting media landscape. Against high-risk digital ad platforms, linear TV presents itself as a brand safe platform for advertisers.
Four of the major US sports leagues (NFL, NBA, NHL, MLB) are examples of sports content consumed by a “large and reliable” audience. This content is typically seen by viewers in groups, a factor that contributes to the continued advertiser interest in the medium.
The author notes that since TV content is consumed in real-time, it then becomes the fastest platform to launch ad campaigns. With TV content being viewed by large audiences, it “creates a sense of togetherness” among them and is valuable to brands looking to advertise next to such content.
[3 minute read]