Personalising products and direct mails can create customer intimacy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 02, 2019, 11:32 AM UTC

The article cites that customers that connect emotionally with a brand have a 306% higher lifetime value.

This piece notes that providing customers with personalised experiences and products can build customer intimacy. The article notes that 61% consumers “go out of their way” to purchase products from businesses they’re loyal to.

While personalisation is one recommendation made, meeting your customers is a more direct method of creating customer intimacy. Hosting events like meets, conferences or customer appreciation dinners, lets the consumers identify the people and representatives behind the brand.

Brands can personalise products and direct mail as a way to build customer intimacy and loyalty. Platforms such as Intercom include custom bots as a feature, allowing businesses to automate conversations and provide personalised experiences to the site’s visitors.

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