Picking the right colours can help boost conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2019, 6:27 AM UTC

For 92.6% of people the visual dimension is the main factor influencing their buying decisions.

The author notes that colours can have a powerful influence on the brain, so much so that colour impression counts for 60% of acceptance of any offering. So when it comes to websites, it is important to choose colours that provide context and can also stand out.

The article suggests that any CTA (call to action) buttons on a website should use contrasting colours to grab the attention of the user quickly, making it easier for them to engage. Websites should also use colours to accentuate useful elements like navigation and lists, among others. 

Businesses should consider using the standard colour schemes of their industry, like green for financial brands. The article warns that if a website is too “out-of-the-box” with the colour scheme and design, it may confuse the user as to what the business is about.  

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[16 minute read]