Brands can already use AI to streamline marketing strategies and improve ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2019, 2:09 PM UTC

AI tech can find new advertising channels to outperform the competition.  

Artificial intelligence (AI) is the cognitive ability of machines to learn and solve problems. With the advent of AI, marketing is beginning to be transformed with brands using it to their advantage to streamline marketing strategies and use tech driven solutions to be ahead of their competition.

Marketers can use AI to have a deeper level of understanding of consumers. With a comprehensive look at the brand's customer base and thorough analysis of customer engagement, AI can provide marketers much needed insights about consumer behaviour patterns.

AI can also improve ad performance through deeper awareness of customer profiles gained from machine analytics and search queries. Advertisers can optimise their digital ad campaigns with AI tools both for better content creation and targeting of their ads to the right people, and also for identifying channels that competitors are not using. Some new tools can target, execute and test campaigns with minimal intervention from humans.

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