YouGov

YouGov analysis of social media habits, how it varies by platform, and how marketers use it for business

With over 40.7 million social media users in the UK aged 18 and over — equalling 80% of the total adult population — social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

This paper, conducted in partnership with Social Media Week, unveils the use, appeal and importance of different social media platforms according to people in Britain today. The data also strips away the controversy around whether social networks bring people together or isolate them.

It also looks at how much marketers use social media for their business and how valuable they perceive it to be.

The data in this paper is taken from our audience segmentation and brand tracking tools Profiles and BrandIndex, as well as our fast turnaround Marketing Decision-Makers Omnibus research service, with added insights from our custom research experts.

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