Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.
Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.
People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?
The Olympic Summer Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
As we approach the anniversary of a year since the pandemic was declared, we use the data we’ve collected shed light on how behaviours have changed during the pandemic, how perception of certain brands has shifted, and what measures will make consumers feel more comfortable as they return to normal life.
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
YouGov analysis of Early technology adopters around the globe.
With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom.
Gain a better understanding of the travel and tourism industry to learn about the key expectations and consumer sentiment towards travel.
The social media platform’s audience is predominantly female, and enjoy arts and crafts
Alexa comes top, despite smartphones being the most popular way to access virtual assistants
Sky News is launching a channel entirely free of Brexit coverage to allow people to have a break while still staying abreast of the big issues outside the Westminster and Brussels bubbles.
We ask Britons how they’d refer to their significant other, and it seems that things change in your mid-30s
Multinational brewery and pub chain BrewDog has sparked fierce Twitter debate by launching an unusual new burger, half of which consists of plant-based ‘Beyond Meat’ and half beef – all sandwiched between two green Matcha Tea buns.
With roots as the young fashion section of iconic 60's department store Selfridges, Miss Selfridge should be a successful asset for the multinational retail empire Arcadia. But last year the chain posted a £17.5 million loss after sales fell more than 15%.
Music and film retailer HMV has revealed that it will be opening an experiential flagship store named ‘The Vault’ in Birmingham’s city centre.
Apple recently launched its own credit card in the US which works through Apple Pay, and has plans to offer it in the UK soon.
Digital bank Monzo has seen spectacular growth since it was founded in 2015 and is already valued at £2 billion. Some 2% of the nation now have a Monzo account, according to previous YouGov research.
Job interviews are stressful and nerves can lead to mistakes. But which are harmless and which are unforgiveable? YouGov’s latest whitepaper, Success in the modern workplace, reveals all.