Christmas spending intentions - Scrooges and spendthrifts

December 18, 2017, 12:15 PM UTC
This report explores Christmas spending, specifically looking at people who expect to spend more this Christmas compared to last, and people who expect to spend less this Christmas compared to last.

This report is in three parts:

  1. An overview of Christmas spending intentions
  2. Identification of the two groups of people (those expecting to spend more / less)
  3. Deeper insight into these groups - unique demographics, attitudes and advertising preferences

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