One in 10 have used online ticket re-selling sites in Great Britain with millennials being the most likely to purchase tickets this way. Although there is some acceptance amongst the general public that demand will always mean tickets exchanging hands for more than face value, there are those who feel that secondary ticket selling sites should be banned. Moreover, half of the population feel that the government needs to intervene in this market.
For this report, we have run in-depth statistical analyses of YouGov Profiles data to produce actionable insight for ticket re-sellers including:
1) Who your customers are.
2) Who you should target with your messaging.
3) Where to advertise.
4) What messages to use.
5) What brands to tie in with.
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