The utilities market has long been dominated by the “Big Six”, but recent YouGov research shows that their position in the market is gradually slipping, with consumers drawn to smaller suppliers by better deals and cheaper prices.TWITTER FOLLOW

YouGov’s latest report, “Utilities: Switchers and Small Suppliers”, (based on data from YouGov’s planning  and tracking tools) looks at which type of consumer is most likely to switch supplier and what motivates them to do so.

It looks at how small suppliers can take advantage of this opportunity and also how larger suppliers can prevent their customers from switching.

Here’s a snapshot of a typical “switcher”: 

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