Academic Director, YouGov

Q: Do you think the next generation in Britain will generally enjoy a better or worse standard of living than their parents do now, or will things stay about the same?

<1> The next generation will generally enjoy a BETTER standard of living than their parents do now
<2> The next generation will generally enjoy a WORSE standard of living than their parents do now
<3> Things will stay about the same
<4> Don’t Know/None of these 


Results (click on dates to see full results)

                               Better Worse Same DK/None
  % % % %
Feb 19 16 50 20 14
Nov 18 18 51 19 11
Jun 18 14 57 18 11
Mar 18 16 49 20 14
Nov 17 14 51 22 13
Jun 17 14 57 17 12
Feb 17 16 52 18 14
Oct 16 16 55 18 10
Jul 16 17 51 19 14
Mar 16 16 50 22 12
Feb 16 21 46 23 11
Jan 16 18 49 24 9
Dec 15 18 50 24 9
Oct 15 18 49 23 10
Sep 15 21 45 22 12
Aug 15 20 48 22 10
Jul 15 20 47 24 10
Jun 15 22 47 22 9
May 15 22 42 24 11
Mar 15 18 49 23 10
Feb 15 21 44 24 10
Jan 15 12 53 23 12

Methodology: Fieldwork is conducted online. The data have been weighted and results are representative of all British adults aged 18 or over.

YouGov-Cambridge Centre

The YouGov-Cambridge Centre for Public Opinion Research is a joint research centre run by YouGov and the Cambridge University POLIS Department, which promotes in-depth, academic collaboration between pollsters and subject-experts. Alongside research and events, the Centre contributes to teaching at the University and provides several postgraduate scholarships each year.
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