YouGov data shows Britons don’t want to see celebrities lecturing them on the real world and politics

Are Christmas adverts an effective marketing tool? Or a costly tradition?

YouGov polling of Star Wars fans reveals that classic heroes and villains such as Darth Vader and Han Solo remain favourites

The latest YouGov figures show British trust in the press to tell the truth has fallen, with less than half believing BBC news journalists are honest and impartial

John Lewis had a tough 2019 - forced to merge its management with that of Waitrose in order to save £100 million, having reported a half-year loss for the first time in its history.

YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half of Britons (47%) ‘quite often’ or ‘almost always’ reflect positively on the past.

The power of reminiscence in marketing.

Most Brits don't trust what they see on social media. But do they mind?

Is all as it seems on social media?

YouGov analysis of honesty and social media.