Half of Britons believe the press are overly critical of Meghan, while three in ten people say it treats Kate too favourably
In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.
Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.
YouGov's International Media Consumption report 2021.
The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.
Some people say they can’t stand the classics played every year, but which classic Christmas track tops the charts?
John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
While Walkers have enjoyed more exposure among various groups since launching their 'Merry Crispmas' advert, positive impression of the brand has only increased significantly among those who were already customers.
YouGov CharityIndex tracks which charity brands have improved their Ad Awareness scores
The group is more likely to watch more TV than the population as a whole
Families are more likely to want a group deal from content streaming sites
Cineworld confirmed it will temporarily close all of its UK and US cinemas having struggled to draw in visitors without a stream of new films.
People who enjoy local stations over national ones are more likely to listen to commercial radio and less keen on podcasts than the average person
ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.
One in seven Brits still use torrents and free streaming services to watch films despite the authorities best efforts to crack down on such practices
Recent advert lists what British workers are supposed to miss about the workplace – but is it correct?
YouGov's new webinar focused on the digital, media, and technology sector during the COVID-19 pandemic.
How and why Brits listen to the radio.
Which Brits still subscribe to print newspapers?