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Media

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  • Article

    Harry and Meghan’s popularity ticks up ahead of Oprah interview

    Half of Britons believe the press are overly critical of Meghan, while three in ten people say it treats Kate too favourably

    about 13 hours ago
  • Article

    The UK’s Best Brand Improvers 2020: How did they do it?

    In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.

    1 day ago
  • Article

    YouGov launches Global Fan Profiles – the most complete data in esports

    Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

    15 days ago
  • Report

    International Media Consumption Report 2021: Is there a new normal?

    YouGov's International Media Consumption report 2021.

    16 days ago
  • Article

    Global study: Which types of ads do people trust?

    The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.

    27 days ago
  • Article

    What is the best Christmas song?

    Some people say they can’t stand the classics played every year, but which classic Christmas track tops the charts?

    3 months ago
  • Article

    Purchase consideration for John Lewis better in 2020 than 2019 after 'Give a Little Love' Christmas

    John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.

    3 months ago
  • Article

    These consumers are listening to music on their game consoles. What apps are they using?

    As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

    3 months ago
  • Article

    Walkers’ ‘Merry Crispmas’ advert is a hit among current customers

    While Walkers have enjoyed more exposure among various groups since launching their 'Merry Crispmas' advert, positive impression of the brand has only increased significantly among those who were already customers.

    3 months ago
  • Article

    CharityIndex: Which Charities have had the most successful ads in the last four weeks?

    YouGov CharityIndex tracks which charity brands have improved their Ad Awareness scores

    4 months ago
  • Article

    Who are the Brits who watch TV while having breakfast?

    The group is more likely to watch more TV than the population as a whole

    4 months ago
  • Article

    Which Brits want streaming services to offer group deals?

    Families are more likely to want a group deal from content streaming sites

    5 months ago
  • Article

    Licence to kill Cineworld: James Bond delay forces cinema chain to close

    Cineworld confirmed it will temporarily close all of its UK and US cinemas having struggled to draw in visitors without a stream of new films.

    5 months ago
  • Article

    Two in five Brits prefer local radio stations

    People who enjoy local stations over national ones are more likely to listen to commercial radio and less keen on podcasts than the average person

    5 months ago
  • Article

    ITV gets brand boost from supporting Diversity dance group performance

    ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.

    5 months ago
  • Article

    Who refuses to pay for films online?

    One in seven Brits still use torrents and free streaming services to watch films despite the authorities best efforts to crack down on such practices

    5 months ago
  • Article

    Sorry Dettol, but hardly anybody misses plastic plants

    Recent advert lists what British workers are supposed to miss about the workplace – but is it correct?

    6 months ago
  • Article

    How has COVID-19 affected the digital, media and content sector?

    YouGov's new webinar focused on the digital, media, and technology sector during the COVID-19 pandemic.

    7 months ago
  • Article

    GB on the radio

    How and why Brits listen to the radio.

    7 months ago
  • Article

    Inside the mind: newspaper subscribers

    Which Brits still subscribe to print newspapers?

    7 months ago

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