Santa’s naughty list is the top white lie British parents tell their children

YouGov research shows that Britons are among the least likely to believe many global conspiracy theories

YouGov Profiles data reveals which Brits donate to food banks.

Nearly three in ten Dry January participants have already had a drink only a week into the challenge

Upping their exercise is top among Britons making a resolution for 2021

We use the YouGov mood tracker to look back at the emotional rollercoaster that was this year

Britons are planning on spending £200 less than they did last year

Some people say they can’t stand the classics played every year, but which classic Christmas track tops the charts?

Christmas Eve looks to the busiest for outbound travel, with most planning on returning on the 27th

While fears about the virus remain high, and economic concerns continue, the desire to travel endures – especially among younger affluents.

YouGov asked businesses in the UK just how important a top-level qualification is when they are looking for new hires

New research among over 1,000 Britons living with disability released on twenty fifth anniversary of the Disability Discrimination Act

Younger women are particularly keen to have some leg-based storage

YouGov analysis of the Gaming and Esports market.

Vast majority of UK adults say they tried booze well before age 18, with most having partaken by the age of 15

Who's that knocking at your door? YouGov Profiles data takes a look at the 3% of Brits who have campaigned door to door for a cause.

English adults are mostly supportive of new curriculum requirements including content on LGBT families, as well as lesbian, gay, and bisexual relationships and gender identity

Recent advert lists what British workers are supposed to miss about the workplace – but is it correct?

Which Brits intend to leave money to charity after they die?

YouGov Profiles reveals which of us has given up fast fashion for sustainable options, or even second-hand