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Lifestyle

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  • Article

    What white lies were Brits told as children? And which have they used themselves?  

    Santa’s naughty list is the top white lie British parents tell their children

    1 day ago
  • Article

    Global study: where do people believe in conspiracy theories?

    YouGov research shows that Britons are among the least likely to believe many global conspiracy theories

    5 days ago
  • Article

    Who donates to food banks?

    YouGov Profiles data reveals which Brits donate to food banks.

    11 days ago
  • Article

    One in twelve Brits are taking part in Dry January 2021

    Nearly three in ten Dry January participants have already had a drink only a week into the challenge

    15 days ago
  • Article

    Who kept their 2020 New Year’s resolutions? And how many are making them for 2021?

    Upping their exercise is top among Britons making a resolution for 2021

    24 days ago
  • Article

    Britain’s mood in 2020

    We use the YouGov mood tracker to look back at the emotional rollercoaster that was this year

    24 days ago
  • Article

    COVID-19 and the cost of Christmas 2020

    Britons are planning on spending £200 less than they did last year

    about 1 month ago
  • Article

    What is the best Christmas song?

    Some people say they can’t stand the classics played every year, but which classic Christmas track tops the charts?

    about 1 month ago
  • Article

    Are Brits planning on travelling for Christmas, and if so, when?

    Christmas Eve looks to the busiest for outbound travel, with most planning on returning on the 27th

    about 1 month ago
  • Article

    Affluent households have economic confidence and want to travel

    While fears about the virus remain high, and economic concerns continue, the desire to travel endures – especially among younger affluents.

    2 months ago
  • Article

    How important is a degree when looking for a new job?

    YouGov asked businesses in the UK just how important a top-level qualification is when they are looking for new hires

    3 months ago
  • Article

    The YouGov Disability Study: 25 years of the Disability Discrimination Act

    New research among over 1,000 Britons living with disability released on twenty fifth anniversary of the Disability Discrimination Act

    3 months ago
  • Article

    What women want: pockets they can use

    Younger women are particularly keen to have some leg-based storage

    3 months ago
  • Report

    Gaming and Esports: The Next Generation

    YouGov analysis of the Gaming and Esports market.

    3 months ago
  • Article

    When do Brits start drinking?

    Vast majority of UK adults say they tried booze well before age 18, with most having partaken by the age of 15

    4 months ago
  • Article

    Who are Britain’s door-to-door campaigners?

    Who's that knocking at your door? YouGov Profiles data takes a look at the 3% of Brits who have campaigned door to door for a cause.

    4 months ago
  • Article

    Sex Education in schools: what do English adults think?

    English adults are mostly supportive of new curriculum requirements including content on LGBT families, as well as lesbian, gay, and bisexual relationships and gender identity

    4 months ago
  • Article

    Sorry Dettol, but hardly anybody misses plastic plants

    Recent advert lists what British workers are supposed to miss about the workplace – but is it correct?

    4 months ago
  • Article

    Who leaves legacy donations to charity?

    Which Brits intend to leave money to charity after they die?

    5 months ago
  • Article

    Who are the Brits who have sworn off fast fashion?

    YouGov Profiles reveals which of us has given up fast fashion for sustainable options, or even second-hand

    5 months ago

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At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.

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