The YouGov Sleep Study: Part Five - On dreaming

Milan DinicResearch Manager
June 29, 2022, 8:49 AM GMT+0

We researched how often Britons dream, whether they remember their dreams and whether they dream in colour. We also asked whether Britons think dreams have a meaning and if a dream has ever changed their perspective on someone or something.

How often do people remember your dreams?

Approaching half of Britons (45%) say they always or often remember their dreams, while half (52%) rarely or never remember them.

Women (50%) are more likely than men (39%) to always or often remember their dreams.

Do you dream in colour or black and white?

Sleep studies have recorded that the number of people dreaming black and white has decreased over decades, with one of the suggestions for why being the introduction of colour TVs.

Six in ten Britons (60%) say their dreams are in colour, while 31% don’t know and just 4% say they dream in black and white.

Do dreams have a meaning?

The YouGov Sleep Study finds that 44% of Britons think dreams have meaning. Around three in ten (28%) think they do not, and 29% don’t know.

Women (51%) are significantly more likely than men (36%) to believe in the meaning of dreams. The youngest women (60% of women aged 16-24) are twice as likely as their male peers (29% of men the same age) to hold this view.

Have you ever had a dream about someone that changed the way you felt about them?

A third of Britons (34%) say they had a dream about someone or something that changed the way they felt about them or it. While 5% say this had a permanent impact on them, for 29% it was temporary. Over half of Britons (55%) say that their dreams have never impacted how they have felt towards someone/something.

Women (41%) are more likely than men (29%) to say that their dreams have changed how they feel. Likewise, the youngest Britons – those aged 16-24 – are more likely than the older generations to say dreams had a permanent impact on how they view someone/something: 11% vs 2-6% in other age groups.

See full results here 

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