During April, Tyrrells achieved the highest uplift in Ad Awareness in the UK with a 9-point rise.

Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.

Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.

A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.

Tesco's scores improved following a twin-track campaign in April 2021.

New YouGov data shows that two in five would be happy to have robots fill prescriptions, while less than one in ten would seek mental health treatment via a chatbot

YouGov data shows that Beefeater saw the most brand movements for March 2021.

YouGov’s International FMCG/CPG Report for 2021 investigates how attitudes and behaviors have shifted within each market.

As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.

Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.

Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.

While the beginning of the pandemic was a difficult time for all businesses, food delivery apps like Deliveroo have since benefitted from increased enthusiasm for takeaways.

Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.

In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.

People who don't eat meat, or are trying to cut down, are more likely to consider buying and recommending M&S; following Veganuary campaign

Despite an unprecedented year for many retail categories, consumer demand for soft drinks sees just a marginal decrease in purchase likelihood from 2019 to 2020 and weekly consumption of soft drinks held steady across many types of drinks during the same period.

YouGov asks Britons which kinds of seafoods they would be likely to eat if offered

New YouGov research shows the Chinese takeaway rules supreme across nearly all of Britain

As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?

A new survey from YouGov spanning 17 markets reveals that people prefer smaller grocery store formats to larger ones in most markets.