Article
What is Britain’s favourite doughnut filling?
Jam trumps custard among filled doughnut fans
22 days agoArticle
Ad of the month UK – Fever-Tree
From taking up residency at events to organising workshops, Fever-Tree has managed to get the attention of consumers throughout the months of May and June.
10 months agoArticle
A look at the sponsors that have made the biggest impact during Euro 2020
While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.
11 months agoArticle
Kopparberg's GB News row hits customer perceptions
YouGov data shows that Kopparberg's G
11 months agoArticle
KFC revives finger-licking good tagline as restrictions ease
YouGov data shows that bringing back finger-licking good went down well with the public.
11 months agoArticle
What's driving consumer desire for meatless products?
One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.
11 months agoArticle
What is making flexitarians in the US and UK shift towards a meatless diet?
Flexitarians, who follow vegetarianism with the occasional inclusion of meat, form 13% of the UK’s population and 12% in the US.
12 months agoArticle
UK – Biggest Brand Movers – May 2021
YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.
12 months agoArticle
Wrigley's offers some much-needed optimism
Wrigley's Extra's new ad drove brand scores upwards.
about 1 year agoArticle
UK Advertiser of the Month: Tyrrells
During April, Tyrrells achieved the highest uplift in Ad Awareness in the UK with a 9-point rise.
about 1 year agoArticle
Global: Consumer willingness to pay for environmentally friendly products
Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.
about 1 year agoArticle
More than half the world’s population wants to lose weight: Many consumers pile on pandemic pounds
Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.
about 1 year agoArticle
Global: The pandemic has changed the types of food consumers are buying
A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.
about 1 year agoArticle
Tesco’s tech giveaways and pub advocacy boost awareness and buzz
Tesco's scores improved following a twin-track campaign in April 2021.
about 1 year agoArticle
UK – Biggest Brand Movers – April
YouGov data shows that Beefeater saw the most brand movements for March 2021.
about 1 year agoArticle
International FMCG/CPG Report 2021: Consumer goods in a crisis
YouGov’s International FMCG/CPG Report for 2021 investigates how attitudes and behaviors have shifted within each market.
about 1 year agoArticle
Wetherspoon’s brand benefits in the lead up to hospitality reopening
As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.
about 1 year agoArticle
Gen Z grocery shoppers show signs of being more accepting of GMO food: Key markets
Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.
about 1 year agoArticle
Americans and Brits who drank more alcohol amid the pandemic were more likely to drink alone
Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.
about 1 year agoArticle
Consumer’s appetite for Deliveroo has increased since the pandemic began
While the beginning of the pandemic was a difficult time for all businesses, food delivery apps like Deliveroo have since benefitted from increased enthusiasm for takeaways.
about 1 year ago