Jam trumps custard among filled doughnut fans

From taking up residency at events to organising workshops, Fever-Tree has managed to get the attention of consumers throughout the months of May and June.

While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.

YouGov data shows that Kopparberg's G

YouGov data shows that bringing back finger-licking good went down well with the public.

One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.

Flexitarians, who follow vegetarianism with the occasional inclusion of meat, form 13% of the UK’s population and 12% in the US.

YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.

Wrigley's Extra's new ad drove brand scores upwards.

During April, Tyrrells achieved the highest uplift in Ad Awareness in the UK with a 9-point rise.

Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.

Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.

A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.

Tesco's scores improved following a twin-track campaign in April 2021.

YouGov data shows that Beefeater saw the most brand movements for March 2021.

YouGov’s International FMCG/CPG Report for 2021 investigates how attitudes and behaviors have shifted within each market.

As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.

Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.

Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.

While the beginning of the pandemic was a difficult time for all businesses, food delivery apps like Deliveroo have since benefitted from increased enthusiasm for takeaways.