Saga is the 17th most popular insurance brand and the 19th most famous. Saga is described by fans as: Ethical, Recognisable, Symbolic, Reliable and Vintage.

What Great Britain thinks of Saga

  • Ratings 27%Positive opinion
  • 8%Negative opinion
  • 39%Neutral opinion
  • 75%Have heard of

6340 interviews - YouGov Ratings data collected between November 2018 and November 2019Find out more