Prudential is the 18th most popular insurance brand and the 17th most famous. Prudential is described by fans as: Trustworthy, Well-organised, Family-friendly, Well-run and Powerful.

What Great Britain thinks of Prudential

  • Ratings 27%Positive opinion
  • 7%Negative opinion
  • 42%Neutral opinion
  • 76%Have heard of

6144 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more