Brand

Direct Line
Direct Line is the 6th most popular insurance brand and the 2nd most famous. Direct Line is described by fans as: Reputable, Good customer service, Family-friendly, Competitive and Reliable.

What Great Britain thinks of Direct Line

  • Ratings 39%Positive opinion
  • 9%Negative opinion
  • 48%Neutral opinion
  • 95%Have heard of

5920 interviews - YouGov Ratings data collected between August 2019 and August 2020Find out more