Brand

Direct Line
Direct Line is the 6th most popular insurance brand and the 4th most famous. Direct Line is described by fans as: Reputable, Good customer service, Family-friendly, Competitive and Reliable.

What Great Britain thinks of Direct Line

  • Ratings 37%Positive opinion
  • 12%Negative opinion
  • 46%Neutral opinion
  • 94%Have heard of

6155 interviews - YouGov Ratings data collected between November 2018 and November 2019Find out more