Brand

Direct Line
Direct Line is the 6th most popular insurance brand and the 4th most famous. Direct Line is described by fans as: Family-friendly, Competitive, Good customer service, Reliable and Reputable.

What Great Britain thinks of Direct Line

  • Ratings 35%Positive opinion
  • 11%Negative opinion
  • 49%Neutral opinion
  • 95%Have heard of

9110 interviews - YouGov Ratings data collected between June 2018 and June 2019Find out more