Brand

Direct Line
Direct Line is the 6th most popular insurance brand and the 4th most famous. Direct Line is described by fans as: Competitive, Reliable, Reputable, Good customer service and Family-friendly.

What Great Britain thinks of Direct Line

  • Ratings 39%Positive opinion
  • 11%Negative opinion
  • 45%Neutral opinion
  • 94%Have heard of

6031 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more