Brand

Direct Line
Direct Line is the 5th most popular insurance brand and the 2nd most famous. Direct Line is described by fans as: Family-friendly, Reputable, Good customer service, Competitive and Reliable.

What Great Britain thinks of Direct Line

  • Ratings 45%Positive opinion
  • 6%Negative opinion
  • 45%Neutral opinion
  • 96%Have heard of

1202 interviews - YouGov Ratings data collected between July 2020 and October 2020Find out more