Brand

Direct Line
Direct Line is the 6th most popular insurance brand and the 4th most famous. Direct Line is described by fans as: Reputable, Competitive, Family-friendly, Good customer service and Reliable.

What Great Britain thinks of Direct Line

  • Ratings 36%Positive opinion
  • 11%Negative opinion
  • 47%Neutral opinion
  • 94%Have heard of

6953 interviews - YouGov Ratings data collected between October 2018 and October 2019Find out more