Aviva is the 6th most popular insurance brand and the 2nd most famous. Aviva is described by fans as: Efficient, Recognisable, Competitive, Essential and Reputable.

What Great Britain thinks of Aviva

  • Ratings 40%Positive opinion
  • 7%Negative opinion
  • 49%Neutral opinion
  • 96%Have heard of

5971 interviews - YouGov Ratings data collected between May 2019 and May 2020Find out more