Aviva is the 5th most popular insurance brand and the 3rd most famous. Aviva is described by fans as: Efficient, Essential, Recognisable, Family-friendly and Good customer service.

What Great Britain thinks of Aviva

  • Ratings 40%Positive opinion
  • 7%Negative opinion
  • 48%Neutral opinion
  • 95%Have heard of

5868 interviews - YouGov Ratings data collected between August 2019 and August 2020Find out more