Aviva is the 4th most popular insurance brand and the 2nd most famous. Aviva is described by fans as: Efficient, Recognisable, Essential, Competitive and Reputable.

What Great Britain thinks of Aviva

  • Ratings 40%Positive opinion
  • 9%Negative opinion
  • 46%Neutral opinion
  • 96%Have heard of

6352 interviews - YouGov Ratings data collected between November 2018 and November 2019Find out more