Aviva is the 5th most popular insurance brand and the 2nd most famous. Aviva is described by fans as: Efficient, Recognisable, Competitive, Essential and Family-friendly.

What Great Britain thinks of Aviva

  • Ratings 37%Positive opinion
  • 9%Negative opinion
  • 49%Neutral opinion
  • 96%Have heard of

7523 interviews - YouGov Ratings data collected between September 2018 and September 2019Find out more