Royal Mail CEO Moya Greene on iconic brands in the social media age

Dr Joel Rogers de WaalAcademic Director, YouGov
October 16, 2013, 2:55 PM UTC

Royal Mail CEO Moya Greene on 'Adapting Iconic Brands in the Era of Social Media'

YouGov-Cambridge Centre

The YouGov-Cambridge Centre for Public Opinion Research is a joint research centre run by YouGov and the Cambridge University POLIS Department, which promotes in-depth collaboration between pollsters and academic experts. Alongside research and events, the Centre contributes to teaching at the University and provides several postgraduate scholarships each year.
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