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Was the chant "send her back" at the Trump rally racist, or not? Plus, seat belts, and kippersWas the chant "send her back" at the Trump rally racist, or not? Plus, seat belts, and kippers

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Half of Britons wouldn't take a trip to the moon, even in guaranteed…Half of Britons wouldn't take a trip to the moon, even in guaranteed…

science
about 12 hours ago
24%

Ben StokesBen Stokes

Sports Personality

The 2nd most popular and the 2nd most famous contemporary cricket player

44%

Novak DjokovicNovak Djokovic

Sports Personality

The 5th most popular and the 8th most famous contemporary tennis player

Rising prices to blame for financial struggles, Britons sayRising prices to blame for financial struggles, Britons say

finance
1 day ago

Get summary results from the 3 topical questions we ask the country every dayGet summary results from the 3 topical questions we ask the country every day

YOUGOV DAILY EMAIL

World's most admired 2019World's most admired 2019

international
2 days ago
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Retail & consumer

YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the British public. Explore YouGov Ratings in Retail & consumer.

brands

84%

MaltesersMaltesers

Brand

The most popular and the most famous confectionary

83%

HeinzHeinz

Brand

The most popular and the 2nd most famous food & snack brand

82%

Dairy MilkDairy Milk

Confectionery

The 2nd most popular and the 5th most famous confectionary

81%

McVitie's Milk Chocolate DigestivesMcVitie's Milk Chocolate Digestives

Snack

The 3rd most popular and the 7th most famous confectionary

80%

LegoLego

Brand

The most popular and the 4th most famous retail brand

View full list (1997)

retail brands

80%

LegoLego

Brand

The most popular and the 4th most famous retail brand

72%

ArgosArgos

Brand

The 2nd most popular and the most famous retail brand

68%

WaterstonesWaterstones

Brand

The 3rd most popular and the 14th most famous retail brand

61%

B&MB&M

Brand

The 4th most popular and the 23rd most famous retail brand

61%

The Co-operative GroupThe Co-operative Group

Brand

The 5th most popular and the 12th most famous retail brand

View full list (70)

luxury brands

55%

RolexRolex

Brand

The most popular and the 3rd most famous luxury brand

49%

Calvin KleinCalvin Klein

Brand

The 2nd most popular and the most famous luxury brand

47%

Hugo BossHugo Boss

Brand

The 3rd most popular and the 5th most famous luxury brand

46%

HarrodsHarrods

Brand

The 4th most popular and the 2nd most famous luxury brand

45%

ChanelChanel

Brand

The 5th most popular and the 10th most famous luxury brand

View full list (61)

Fashion & Clothing brands

67%

ClarksClarks

Brand

The most popular and the 5th most famous fashion & clothing brand

64%

Levi'sLevi's

Brand

The 2nd most popular and the 8th most famous fashion & clothing brand

63%

AdidasAdidas

Brand

The 3rd most popular and the 3rd most famous fashion & clothing brand

62%

NikeNike

Brand

The 4th most popular and the most famous fashion & clothing brand

61%

PrimarkPrimark

Brand

The 5th most popular and the 2nd most famous fashion & clothing brand

View full list (187)

speciality retail stores

51%

SwarovskiSwarovski

Brand

The most popular and the most famous specialty retail store

View full list (1)

home appliance brands

69%

BoschBosch

Brand

The most popular and the 3rd most famous home appliances brand

68%

PhilipsPhilips

Brand

The 2nd most popular and the 2nd most famous home appliances brand

65%

DysonDyson

Brand

The 3rd most popular and the most famous home appliances brand

65%

TefalTefal

Brand

The 4th most popular and the 5th most famous home appliances brand

62%

Russell HobbsRussell Hobbs

Brand

The 5th most popular and the 4th most famous home appliances brand

View full list (34)

department & home stores

74%

Marks & SpencerMarks & Spencer

Brand

The most popular and the 2nd most famous department & home store

70%

WilkoWilko

Brand

The 2nd most popular and the 9th most famous department & home store

69%

IKEAIKEA

Brand

The 3rd most popular and the most famous department & home store

69%

John LewisJohn Lewis

Brand

The 4th most popular and the 3rd most famous department & home store

66%

B&QB&Q

Brand

The 5th most popular and the 5th most famous department & home store

View full list (24)

supermarket chains

74%

AldiAldi

Brand

The most popular and the most famous supermarket chain

74%

M & S FoodM & S Food

Brand

The 2nd most popular and the 7th most famous supermarket chain

70%

LidlLidl

Brand

The 3rd most popular and the 3rd most famous supermarket chain

70%

Sainsbury'sSainsbury's

Brand

The 4th most popular and the 8th most famous supermarket chain

69%

TescoTesco

Brand

The 5th most popular and the 2nd most famous supermarket chain

View full list (27)

consumer electronics brands

79%

SamsungSamsung

Brand

The most popular and the 4th most famous consumer electronics brand

78%

SonySony

Brand

The 2nd most popular and the 3rd most famous consumer electronics brand

71%

PanasonicPanasonic

Brand

The 3rd most popular and the 6th most famous consumer electronics brand

63%

CanonCanon

Brand

The 4th most popular and the 12th most famous consumer electronics brand

62%

HPHP

Brand

The 5th most popular and the 11th most famous consumer electronics brand

View full list (70)

phone models

47%

Samsung Galaxy S7Samsung Galaxy S7

Model of phone

The most popular and the 4th most famous phone model

45%

iPhone 6iPhone 6

Model of phone

The 2nd most popular and the most famous phone model

43%

Samsung Galaxy S7 EdgeSamsung Galaxy S7 Edge

Model of phone

The 3rd most popular and the 15th most famous phone model

43%

Samsung Galaxy S6Samsung Galaxy S6

Model of phone

The 4th most popular and the 7th most famous phone model

42%

Samsung Galaxy S6 edgeSamsung Galaxy S6 edge

Model of phone

The 5th most popular and the 12th most famous phone model

View full list (107)
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