Brands & Branding

Issue

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Brands & Branding.

Last updated Mar 17, 2021

View all Articles(177)

John Lewis’ strong brand key to surviving impact of coronavirus

consumer
over 1 year ago

Surveys

Data collected from extensive surveys and snap polls about or relating to Brands & Branding.

Last updated Jun 3, 2021

View all Surveys(9)
To what extent do you support or oppose brands getting involved in government campaigns to vaccinate people for Covid-19 by offering giveaways of their product(s)?

To what extent do you support or oppose brands getting involved in government campaigns to vaccinate people for Covid-19 by offering giveaways of their product(s)?

health
about 1 year ago

Surveys

Data collected from extensive surveys and snap polls about or relating to Brands & Branding.

Last updated Jun 3, 2021

To what extent do you support or oppose brands getting involved in government campaigns to vaccinate people for Covid-19 by offering giveaways of their product(s)?

To what extent do you support or oppose brands getting involved in government campaigns to vaccinate people for Covid-19 by offering giveaways of their product(s)?

health
about 1 year ago
Do you think commercial and retail brands should or should not take a side on political issues?

Do you think commercial and retail brands should or should not take a side on political issues?

politics
about 2 years ago
Do you think it is inappropriate or not for models demonstrating pregnancy clothes to be wearing a fake bump rather than being actually pregnant?

Do you think it is inappropriate or not for models demonstrating pregnancy clothes to be wearing a fake bump rather than being actually pregnant?

consumer
almost 3 years ago
The government is to introduce a law requiring businesses to include full ingredients labelling on all pre-packaged food. Do you support or oppose this measure?

The government is to introduce a law requiring businesses to include full ingredients labelling on all pre-packaged food. Do you support or oppose this measure?

health
about 3 years ago
A company called StartRocket has reportedly announced plans to launch a cluster of small satellites into space that will act as an “orbital billboard,” projecting enormous advertisements into the night sky like artificial constellations. Would you support or oppose this new form of advertising?

A company called StartRocket has reportedly announced plans to launch a cluster of small satellites into space that will act as an “orbital billboard,” projecting enormous advertisements into the night sky like artificial constellations. Would you support or oppose this new form of advertising?

politics
about 3 years ago
Recently Domino’s Pizza ran a promotional campaign in Russia whereby anybody who got a Domino’s tattoo would receive 100 free pizzas per year, for 100 years. Is there a brand, food based or otherwise, that you would consider getting a tattoo of if it meant you received a similar kind of deal?

Recently Domino’s Pizza ran a promotional campaign in Russia whereby anybody who got a Domino’s tattoo would receive 100 free pizzas per year, for 100 years. Is there a brand, food based or otherwise, that you would consider getting a tattoo of if it meant you received a similar kind of deal?

lifestyle
over 3 years ago
Do you think being on social media platforms does or does not actively help a public-facing business make money?

Do you think being on social media platforms does or does not actively help a public-facing business make money?

consumer
about 4 years ago
Virgin Trains has announced it will stop selling the Daily Mail on its West Coast trains, claiming the paper’s editorial content was not compatible with the company’s brand and beliefs. Do you think this was a right or wrong decision for the train company to take?

Virgin Trains has announced it will stop selling the Daily Mail on its West Coast trains, claiming the paper’s editorial content was not compatible with the company’s brand and beliefs. Do you think this was a right or wrong decision for the train company to take?

media
over 4 years ago