Wilko is the 5th most popular department & home store and the 10th most famous. Wilko is described by fans as: Cheap, Good value, Good quality, For everyone and Useful.

What Great Britain thinks of Wilko

  • Ratings 70%Positive opinion
  • 5%Negative opinion
  • 20%Neutral opinion
  • 95%Have heard of

6076 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more