Waterstones is the 3rd most popular retail brand and the 14th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Friendly and Recognisable.

What Great Britain thinks of Waterstones

  • Ratings 68%Positive opinion
  • 5%Negative opinion
  • 23%Neutral opinion
  • 96%Have heard of

8692 interviews - YouGov Ratings data collected between June 2018 and June 2019Find out more