Waterstones is the 3rd most popular retail brand and the 13th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Recognisable, Accessible and Friendly.

What Great Britain thinks of Waterstones

  • Ratings 72%Positive opinion
  • 4%Negative opinion
  • 21%Neutral opinion
  • 96%Have heard of

5995 interviews - YouGov Ratings data collected between August 2019 and August 2020Find out more