Waterstones is the 3rd most popular retail brand and the 11th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Friendly and Recognisable.

What Great Britain thinks of Waterstones

  • Ratings 69%Positive opinion
  • 4%Negative opinion
  • 24%Neutral opinion
  • 97%Have heard of

7551 interviews - YouGov Ratings data collected between September 2018 and September 2019Find out more