Waterstones is the 2nd most popular retail brand and the 16th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.
What Great Britain thinks of Waterstones
Ratings 76%Positive opinion
2%Negative opinion
16%Neutral opinion
94%Have heard of
1212 interviews - YouGov Ratings data collected between July 2020 and October 2020Find out more