Waterstones is the 3rd most popular retail brand and the 12th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.

What Great Britain thinks of Waterstones

  • Ratings 71%Positive opinion
  • 3%Negative opinion
  • 23%Neutral opinion
  • 97%Have heard of

6153 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more