Waterstones is the 2nd most popular retail brand and the 16th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.

What Great Britain thinks of Waterstones

  • Ratings 76%Positive opinion
  • 2%Negative opinion
  • 16%Neutral opinion
  • 94%Have heard of

1212 interviews - YouGov Ratings data collected between July 2020 and October 2020Find out more