Waterstones is the 3rd most popular retail brand and the 13th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Recognisable, Accessible and Friendly.

What Great Britain thinks of Waterstones

  • Ratings 69%Positive opinion
  • 5%Negative opinion
  • 23%Neutral opinion
  • 97%Have heard of

6479 interviews - YouGov Ratings data collected between November 2018 and November 2019Find out more