Waterstones is the 3rd most popular retail brand and the 10th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.

What Great Britain thinks of Waterstones

  • Ratings 71%Positive opinion
  • 3%Negative opinion
  • 24%Neutral opinion
  • 98%Have heard of

5970 interviews - YouGov Ratings data collected between May 2019 and May 2020Find out more