Waterstones is the 3rd most popular retail brand and the 12th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.
What Great Britain thinks of Waterstones
Ratings 71%Positive opinion
3%Negative opinion
23%Neutral opinion
97%Have heard of
6153 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more