Waterstones is the 3rd most popular retail brand and the 10th most famous. Waterstones is described by fans as: Family-friendly, For everyone, Accessible, Recognisable and Friendly.
What Great Britain thinks of Waterstones
Ratings 71%Positive opinion
3%Negative opinion
24%Neutral opinion
98%Have heard of
5970 interviews - YouGov Ratings data collected between May 2019 and May 2020Find out more
