Brand

WH Smith
WH Smith is the 7th most popular retail brand and the 2nd most famous. WH Smith is described by fans as: Familiar, Good quality, Distinctive, Symbolic and Fresh.

What Great Britain thinks of WH Smith

  • Ratings 59%Positive opinion
  • 13%Negative opinion
  • 27%Neutral opinion
  • 99%Have heard of

8044 interviews - YouGov Ratings data collected between June 2018 and June 2019Find out more