Brand

WH Smith
WH Smith is the 11th most popular retail brand and the 4th most famous. WH Smith is described by fans as: Familiar, Distinctive, Good quality, Symbolic and Fresh.

What Great Britain thinks of WH Smith

  • Ratings 61%Positive opinion
  • 12%Negative opinion
  • 25%Neutral opinion
  • 99%Have heard of

1167 interviews - YouGov Ratings data collected between July 2020 and October 2020Find out more