Brand

WH Smith
WH Smith is the 7th most popular retail brand and the 3rd most famous. WH Smith is described by fans as: Familiar, Distinctive, Good quality, Fresh and Symbolic.

What Great Britain thinks of WH Smith

  • Ratings 59%Positive opinion
  • 13%Negative opinion
  • 27%Neutral opinion
  • 99%Have heard of

7494 interviews - YouGov Ratings data collected between September 2018 and September 2019Find out more