Brand

WH Smith
WH Smith is the 12th most popular retail brand and the 5th most famous. WH Smith is described by fans as: Familiar, Distinctive, Good quality, Fresh and Ethical.

What Great Britain thinks of WH Smith

  • Ratings 58%Positive opinion
  • 13%Negative opinion
  • 28%Neutral opinion
  • 99%Have heard of

6084 interviews - YouGov Ratings data collected between January 2019 and January 2020Find out more