Britain's mood, measured weekly
Government approval
Alternative indie music artists
Ranked by popularity in the UK- 1
Oasis 64% - 2
Kaiser Chiefs 58% - 3
George Harrison 58% - 4
Arctic Monkeys 57% - 5
Stereophonics 56%
Most NHS staff say staff shortages and burnout are impacting patient care
Who do Britons trust to tell the truth?
![Oasis](https://ygo-assets-entities-emea.yougov.net/6caf208c-bff1-11e8-bdc1-0730adb975c9.jpg?pw=179)
Living Consumer Intelligence
The world's most successful companies and organisations use YouGov to understand their customers.
Explore
Answers you need from your audience - from syndicated data and in-depth custom quantitative and qualitative research to quick surveys and polls.
Plan
Unlock the most complete profile of your audience, with over a million data points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.
What the world thinks
Most quoted market research company in the world
YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world.