Iceland is the 10th most popular supermarket chain and the 9th most famous. Iceland is described by fans as: Good value, Good value for money, Good offers/deals, Good own brand products and Cheap.

What Great Britain thinks of Iceland

  • Ratings 63%Positive opinion
  • 10%Negative opinion
  • 25%Neutral opinion
  • 98%Have heard of

6067 interviews - YouGov Ratings data collected between May 2019 and May 2020Find out more