H&M

Brand

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Fame (have heard of)
97%
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Popularity (liked by)
55%
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Disliked by
8%
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Neutral
34%

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to H&M.

Last updated Dec 2, 2020

COVID-19 brings Arcadia into administration, but public perception of Topshop’s brand has struggled

consumer
8 months ago
View all Articles(2)

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to H&M.

Last updated Dec 2, 2020

COVID-19 brings Arcadia into administration, but public perception of Topshop’s brand has struggled

consumer
8 months ago

ASOS most likely to benefit from Primark’s lockdown closure

consumer
9 months ago

YouGov Correlations

Correlations identify things people with a positive opinion of H&M are more likely to rate positively than the rest of the population. The list is sorted with the most strongly correlated things at the top.

Other brands liked by H&M's fans:

Other things liked by H&M's fans: