H&M

Brand

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Fame (have heard of)
97%
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Popularity (liked by)
52%
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Disliked by
9%
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Neutral
35%

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to H&M.

Last updated Dec 2, 2020

COVID-19 brings Arcadia into administration, but public perception of Topshop’s brand has struggled

consumer
11 months ago
View all Articles(2)

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to H&M.

Last updated Dec 2, 2020

COVID-19 brings Arcadia into administration, but public perception of Topshop’s brand has struggled

consumer
11 months ago

ASOS most likely to benefit from Primark’s lockdown closure

consumer
11 months ago

YouGov Correlations

Correlations identify things people with a positive opinion of H&M are more likely to rate positively than the rest of the population. The list is sorted with the most strongly correlated things at the top.

Other brands liked by H&M's fans:

Other things liked by H&M's fans: